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Race Sponsor Activities
Our
race support activities were triggered by the hosting
of the Tokyo Olympics in 1964 and started
with the inauguration of the Bridgestone Cycle Competitive
Cycling Division. This culminated with us entering
the professional side of the field with the formation
of the Team Bridgestone Anchor in 1999, which brings
us up to the present day. In addition to managing a
road team, an MTB team and a BMX team as part of Team
Bridgestone Anchor, we also provide material support
for Japan's national team . We also support the
expansion of cycling sports by sponsoring a wide range
of race activities.
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The
Bridgestone Cycle Competitive Cycling Division was
established in 1964 and has recorded favorable results
in all of the major races in Japan, and it has also
nurtured a large number of Olympic racers.
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The professional Team Bridgestone Anchor was formulated
in 1999 under the concept of aiming at the pinnacle
of the world.
It is promoted in Japan as an overall
class-leading bike team consisting of track, road and
MTB teams.
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| Team Bridgestone Anchor currently manages teams in
three categories; road, MTB and BMX. These teams actively
take part in races, not only at home but also overseas,
in their quest to aim at the pinnacle of the world. |
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spare no effort to provide material support for our
external teams, including Japan's national team. |
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| We are also striving to nurture a junior team to
aim at the future of cycling sports via the medium
of communication. In this way we are contributing to
the development of Japan's cycling sports culture. |
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Hosting Various Events
We actively implement race events (through hosting
and sponsorships) in order to increase the popularity
of cycling as a hobby. |
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Participating in Exhibitions, Etc.
We participate in exhibitions and shows in order to
put on display to as many people as possible the
features of bicycles that make them both healthy
and ecological. |
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Event
Sponsorship
We have held
Cycling Events in order to contribute to local societies and improve people's
understanding of bicycles, and submitted exhibits to the Tire
Safety /Safety Station activities hosted by the
Bridgestone Group in order to increase people's awareness of tire safety.
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A
cycling festival to which the local people are
invited. These events are designed to improve people's
understanding of bicycles, which are familiar items
in everyday life, via the concept of gentle cycling
trips.
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We submitted exhibits to the Cycle Safety Corner,
which was set up for the purpose of promoting bicycle
safety at the Tire Safety /Safety Station activities
hosted by the Bridgestone Group. We continue to come
up with new ideas related to environmentally-friendly
bicycles and safety.
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