July 12, 2013
Notification of Bicycle Price Changes
Attention all users
Thank you very much for your continued support of Bridgestone products. Harsh changes in the economic environment since the beginning of the year have resulted in the rapid increase of materials and parts, and although we have continued to do everything within our power to improve productivity and keep costs as low as possible to provide stable prices, we have reached a stage in which it is very difficult to maintain prices through internal initiatives alone. As a consequence of this, from August 01 of this year we have been forced to raise the retail price of some of our bicycles, as listed below. We deeply apologize for this and thank you in advance for your kind understanding.

July 12, 2013 Bridgestone Cycle Co., Ltd.

- List of Models Affected by Price Changes
Anchor Utility Series   Angelino (Bicycle) Series
Beaute (Bicycle) Series@   Sneaker Series
Bridgestone Wagon   Villeta
Calisia   Speeder
Sweetpea   Wildberry
Disney Princess   Hatch
Crossfire Kids  

Click here for further details on price changes for each relevant model [PDF] >>>

- Date of Price Change Validity
August 01, 2013