June 29, 2011
The Bridgestone Cycle Showroom Bike Forum Aoyama Hosts the Special "First Sports Bike" Exhibition
Bridgestone Cycle Co., Ltd. (President: Yuji Takeuchi) will host the special "First Sports Bike" exhibition for people who are beginning to show an interest in sports bikes at the Bike Forum Aoyama (Jingu-mae, Shibuya-ku, Tokyo) between July 02 and August 31.

The effects of the recent health boom and an increased awareness of the environment has resulted in more sports bikes moving away from cycling tracks and into urban areas. Sports bikes boast superior levels of aerobic exercise for long periods of time owing to them eradicating the impact of feet on the ground, resulting in minimizing the burden on the ankles and knees, and they are attracting more and more attention for a variety of purposes, from cycling trips on days off through to commuting to school and work. A large number of visitors who are showing an interest in sports bikes visit the Bike Forum Aoyama.

However, the majority of people are not sure how to go about selecting a sports bike. For this reason, the exhibition will provide recommendations on sports bike types and models that match up perfectly with the objectives and preferences of anybody who is considering purchasing a sports bike, together with details on Bridgestone Cycle's most recent bicycles.

In more detail, there will be a panel exhibition explaining the characteristics of the various sports bikes models available, including road bikes, cross bikes and MTB bikes, and a "Yes-No" panel that will suggest the model that fits each individual person, and these will help visitors chose the optimum model from the "ANCHOR SPORT" fitness sports bikes and the "Ordina" casual sports bikes available.In addition to the special exhibition, there will also be exhibitions on the "ANCHOR" racing-spec bikes and the "HELMZ" urban speed cruiser bikes.

The Bike Forum Aoyama hosts exhibitions of Bridgestone Cycle's most recent bicycles and a variety of other events relating to bicycles in order to spread the word to people throughout the country about the attractiveness of bright and healthy lifestyles that the use of bicycles can provide and a new style of bicycle culture.

<Outline of the Special "First Sports Bike" Exhibition at the Bike Forum Aoyama>
Venue: Bike Forum Aoyama
Address: 3-1-26 Jingu-Mae, Shibuya-ku, Tokyo
Six minutes walk from exit No.3 of the Gaien-Mae Station on the Ginza Metro Line.
Tel: 03-6438-1971
Business Hours: 11:00 to 19:00 (Sundays and National Holidays)
Period: July 02 (Saturday) to August 31 (Wednesday)