April 11, 2011
The Bridgestone Cycle Showroom, Bike Forum Aoyama
Hosts the Special [Cycling Parents and Children] Exhibition
Bridgestone Cycle Co., Ltd. (President: Yuji Takeuchi) will host the special [Cycling Parents and Children] exhibition for mothers and their children at the Bike Forum Aoyama (Jingu-mae, Shibuya-ku, Tokyo) between April 16 and June 30. An exhibition of pictures of bicycles painted by children under the title of [Our Bicycles] will be held between April 16 and May 16.

Transporting children around on a bicycle for the first time is an anxious period for mothers, and they are left in a quandary as to which one to chose to guarantee their child's safety. And, of course, it goes without saying that they want to purchase the safest model for their child when he or she is old enough to ride alone. This exibition has been designed for mothers and children to suggest Bridgestone's latest models as suitable models for first-time riders.

In more detail, a panel will be set up to help mothers and children chose the most suitable bicycles, and the event will include a special exhibition on the Angelino, which provides support for mothers raising small children, the Levena, a lightweight children's sports bike weighing just 7.9kg, the high-class SmartKids children's bicycle, the fashionable HACCHI children's bicycle, the CROSSFIRE Junior & Kids bike, which is the ultimate MTB for younger riders, and the LeVeena girls' bicycle, which sports fancy decorations, in addition to a regular exhibition on the ANCHOR racing-specifications bicycle, the Ordina casual sports bike, the HELMZ urban speed cruiser, and the fashionable about-town RelaxyBike.

< An exhibition of pictures of bicycles painted by children under the title of [Our Bicycles]>

Period: April 16 (Saturday) to May 16 (Monday)

An exhibition of pictures of bicycles painted by children will be held. The pictures painted by children will be exhibited in the art room and in special picture areas located within the Forum. We are offering a photograph service for children who painted pictures and who visit the exhibition, and we will also exhibit the paintings If requested. The Bike Forum Aoyama hosts exhibitions of Bridgestone Cycle's newest models and other events related to bicycles for the purpose of promoting the attractiveness of using bicycles for healthy lifestyles and a new style of bicycle culture throughout the whole country.

<Outline of the Special [Cycling Parents and Children] Exhibition at the Bike Forum Aoyama>

Venue: Bike Forum Aoyama
Address: 3-1-26 Jingu-Mae, Shibuya-ku, Tokyo Six minutes walk from exit No.3 of the Gaien-Mae Station on the Ginza Metro Line.
Tel: 03-6438-1971
Business Hours: 11:00 to 19:00 (Sundays and National Holidays)
URL: www.bikeforum-aoyama.jp/
Period: April 16 (Saturday) to June 30 (Thursday)
* The [Our Bicycles] exhibition will be held between April 16 (Saturday) and May 16 (Monday)