|December 02, 2009|
|The HELMZ is a new genre of street bicycle jointly developed by Bridgestone Cycle and nari/furi, and exhibited as the leading model at Cycle Mode 2009 Tokyo.|
commemoration of our 60th anniversary,
Bridgestone Cycle Co., Ltd. (president: Keiji Watanabe,) and nari/furi Co., Ltd. (president: Kazumasa Kobayashi,)
which evolved the nari/furi casual bicycle brand, jointly developed the
which will be exhibited as the leading model at Cycle Mode 2009 Tokyo.
The HELMZ is a new genre
of bicycle known as the Speed Cruiser targeting street riders, and
it represents the fourth model developed to commemorate Bridgestone Cycle's
It has been designed to promote the concept of [FASHION + BICYCLE] for
both companies, and
it is scheduled to be released onto the market next spring.
A special area will be put aside for the HELMZ Corner within the Bridgestone
booth at the
Cycle Mode 2009 Tokyo event (December 11th to 13th at the Makuhari Messe)
in order to catch the eyes of all visitors.
An overview of the HELMZ will be released at a later date, but in the meantime,
details will be available on the [www.helmz.jp] website from today.
The brand was inaugurated in 2007. As the name nar/ furi implies(casual apparel for cycling), this brand was started up to appeal to people who enjoy both fashion and cycling. The company came up with a range of cycling apparel that is both streetwise and casual in the same sense as the comfortable racing and training ware, which is already available on the market, and promoted its style under the catchphrase' chose your bicycle as you would your clothes, and be as picky about your clothes as you would your bicycle', and this has turned it into a company that leads Tokyo's cycling fashion scene. www.narifuri.com
[Cycle Mode 2009 Tokyo Event (Makuhari)]
Makuhari Messe Halls #1, 2 and 3, on the Bridgestone Booth 2-01.
December 11 (Friday) 13:00 to 21:00 (night event)
December 12 (Saturday) 10:00 to 18:00
December 13 (Sunday) 10:00 to 17:00