April 08, 2008
Adult's Bicycle that Enhances the Joy of Cycling
Abios now on sale
- A Bicycle that Perfectly Suited to the Japan: A New Sports Bike to Delight Baby Boomers
 
Bridgestone Cycle Co., Ltd. (president: Keiji Watanabe) released the new lifestyle-based Abios sports bike nationwide on April 15 targeting adults between the ages of 30 and 60 who know what they want and can appreciate new concepts.


Abios Image

Background to the Development of the Abios
This was originally released nationwide in November 2003 as a new concept product targeting latent demand in people who have been motivated by health control and environmental issues to seek wiser lifestyles with the use of bicycles.

Demand has increased even further amongst the baby boomers, who began to retire last year, so we changed the model to provide higher levels of safety and practicability and ensure it conformed to BAA stipulations in order to provide an optimal bicycle suited to light sports for middle-aged and elderly cyclists.

It is a bicycle for adults designed to enhance the fun and joy inherent with cycling, and whereas sports bicycles have mostly been manufactured in Europe and North America up until now, we decided to develop a new highly-functional sports bike that perfectly suited the geographical conditions of Japan and the body sizes of Japanese people in a sophisticated, high-class package.

Abios Features
1.Urban Runabout Bicycle
1)Combining the features of the cross-bike, which are popular sports bikes for riding about town, together with a sense of speed and comfort that is suited for on-road cycling. Caters to the demands of people who wish to enjoy cycling.
Tourer: A real-speed model providing on-road comfort.
Player: An easy-to-ride street model providing a sense of buoyancy that even first-time sports bike cyclists will find comfortable.
SB8 (Belt-Driven): A stress-free 8-gear belt-driven model that has done away with the bother of having to change gears, which is common to sports bikes.
2)The name of the Abios brand was chosen in a tribute to people who are not afraid of new challenges, and is taken from the phrase "to be ambitious."

2.BAA Spec with Heightened Safety and Practicability
1)Battery-run compact LED lamps mounted as standard. (Fitted to the handlebars.)
The sides are also illuminated when they are switched on, and this increased awareness from the side improves safety levels.
2)Mounted with front and rear wheel reflectors and front reflectors as standard, which means that reflectors are attached to the front, back, left and right to achieve higher levels of safety when riding at night.

3.
A Complete Product Line-up Accentuating the Features of All Three Models
[1] Tourer
1)1.25-inch higher pressure, puncture-resistant 26-inch wheels for light and easy riding.
2)Multi-position bullhorn handlebars and variable handlebar stem.
2 x 8 = 16-speed gears for authentic cycling.
3)A comfortable and high-class racing saddle manufactured by the famous Selle Italia.
4)Equipped with a compact 2-way saddlebag useful for storing small objects.
5)Weight of 11.4kg.
[2] Player
1)1.25-inch higher pressure, puncture-resistant 26-inch wheels for light and easy riding.
2)Variable handlebar system for all-round position settings.
3)2 x 7 = 14-speed gears for authentic cycling.
4)Roundish sports saddle that has a sporty design and appropriate levels of cushioning.
5)Equipped with a compact 2-way saddlebag useful for storing small objects.
6)Weight of 11.3kg.
[3] SB8 (Belt-Driven)
1)Utilizes a smart belt drive developed for sports bikes to provide quick response and smooth cycling.
2)8-speed maintenance-free built-in gears.
3)Auto-light system using high-brightness LEDs manufactured by Lumiled.
4)New shape to the handlebars to eradicate the feeling of stress.
5)Roundish sports saddle that has a sporty design and appropriate levels of cushioning.
6)Equipped with a compact 2-way saddlebag useful for storing small objects.
7)Weight of 14.5kg.

4.Smoothing Wheels to Provide Smoother Riding
Uses 26-inch wheels with less inertial force and superior acceleration than 700C wheels in order to place the emphasis on traveling and maneuverability.

5.Designed with a Japanese Silhouette and an Optimal Skeleton to Appeal to Japanese Tastes
1)A style that echoes Japanese lifestyles has been finished off with Japonesque colors inspired by the Japanese sense of aesthetics.
2)The use of 26-inch wheels provides a compact bicycle with an optimal skeleton that is perfectly suited to the Japanese physique.
3)The use of a long head tube for the high-rise head enables the handlebars to be situated higher in order to attain a more relaxing position. This provides comfortable cruising with the body leaning slightly forward.


Abios ATU48


Overview of the Abios
1.Product Name: Abios
2.Product Configuration and Price
Type
Code
Wheels Size
Transmission
Standard Cash Retail Price
Price (including tax)
Frame Color
Abios Tourer
ATU42
26
16-shift
96,800 yen
P. Black Amethyst
F.BL Red
ATU48
Abios Player
APL42
26
14-shift
57,800 yen
P. Blackberry
P. Scenic Ivory
P. Cosmic Turquoise
M. Sunset Orange
APL48
Abios SB8
ASB45
26
8-shift
77,800 yen
P. Black Amethyst
P. Scenic White
3.Sales Area: Nationwide
4.Date of Release: April 15
5.Sales Target: 10,000 units (within one year of release)