Welcoming our 60th Anniversarys
Thanks to continued support over the course of the years, Bridgestone Cycle Co., Ltd. was able to celebrate its 60th anniversary on October 3rd, 2009.
The bicycles that we have been manufacturing unceasingly
since our foundation in 1949 continue to be popular as
a familiar form of transportation with a wide range of
people regardless of age and gender. Bicycles play an
indispensable role in our everyday lives by becoming
playthings for children, commutation tools for students
and company workers, and shopping companions for housewives.
It is also no exaggeration to say that they have become
necessary items for people with high levels of environmental
awareness owing to the fact that they neither burn fossil
fuels nor emit toxic gases.
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Because
of this many people enjoy riding bicycles, and whereas certain
people take extra special care over their bicycles, there
are others whose only consideration is that they are cheap
and can be ridden. The latter half of the 90s saw the start
of an era in which cheap bicycles were imported from abroad,
but there were cases in which inexpensive bicycles cause
problems for their owners owing to lower quality. In response
to this, the Bicycle Association of Japan started a campaign
in 2004 in which the BAA mark is attached to bicycles to
verify their safety. An increased awareness and distribution
of the BAA mark has led to many people realizing that bicycles
are vehicles that can be ridden safely and without anxiety.
This has led to an increase in the number of people who wish
to ride bicycles of good quality, and with the support of
these people, Bridgestone Cycle Co., Ltd., which has been
aiming at superior levels of quality ever since our foundation,
has been enjoying annual increases in the number of units
sold.
The main feature of the bicycle industry
in recent years has been an increase in people viewing
bicycles as items that are enjoyable in everyday life and
as products that provide them with a certain desired lifestyle,
which equals must-have commodities, over the conventional
view of bicycles as convenient tools that are indispensable
to everyday life, which equals lifestyle necessities, and
this transition gives us greater pleasure as one of the
manufacturers engaged in the production of bicycles. That
bicycles have been transformed from a simple tool to an
indispensable part of everyday life for our customers fills
everybody involved in the bicycle industry with an indescribable
delight.
We believe that it is necessary to cater even further to
diversified demands in order to increase the level of these
must-have commodities in the future.
In September 2009 we opened Bike Forum Aoyama as a facility
combining showrooms and multi-purpose offices, and we intend
to fully exploit this to ensure that we can continue coming
up with ideas that are not mired within conventional frameworks.
In addition, we at Bridgestone Cycle Co., Ltd. intend to
continue actively cultivating and creating the market in
terms of both software and hardware in our position as
leader of the bicycle industry for the purpose of providing
people with new dreams.
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