Standing in our Customers' Shoes to Create Precision Products
First of all I would like to extend my thanks and gratitude
for your continued support with regards to Bridgestone
Cycle products and services. I must also extend my deepest
apologies for the trouble caused by the recall of steel-made
rear child seats that we have been implementing since
July of last year.
Bicycles are extremely familiar modes of transportation that can be seen all
over town at all times. The topic of bicycles is also
more commonly reported in the media recently, and I'm
sure that everybody is fully aware of just how highly
acclaimed they are as being environmentally friendly
and useful for maintaining health.
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Bicycles
are wonderful modes of transport that provide a positive
contribution to solving the problems of modern-day society
when incorporated into everyday life. The whole bicycle manufacturing
industry is also actively taking part in campaigns to promote
the distribution of these safe and environmentally friendly
modes of transport, and the Bicycle Association of Japan
initiated the BAA Mark system in 2004 to certify the safety
of bicycles.We at Bridgestone are also doing our best to
provide support for the lifestyles of each and every one
of our customers via our many hit products, including the
Anchor, which supports a sporty lifestyle, the Albelt and
Viletta, which provide strong support for all school commutation
scenarios, and the Angelino, which supports mobility for
young mothers. We also intend to provide as much help as
we are capable of in solving the issues of a low-carbon society
and guaranteed health demanded by society at large, and we
are now working on plans to bring functional and beautiful
products and services that are sure to provide satisfaction
to all of our customers in order to support their lifestyles
and their dreams.
We believe that the cornerstone of this is to stand in our customers' shoes and
create precision products based on the concept of the customer
coming first.
The corporate philosophy and symbol mark of Bridgestone Cycles was refined in
March of this year; marking the eightieth year since our
foundation. We intend to use this as a springboard to reinforce
our conviction that standing in our customers' shoes to create
precision products is our starting point as a manufacturer,
while not forgetting the mission that we have nurtured ever
since our foundation of contributing to society through the
provision of quality. It is our intention to make sure that
we get a good grasp of exactly what is happening in the environment
that our customers and all stakeholders share in good faith
as early as possible, and then take swift action based on
careful consideration. We believe that this will enable us to suggest and provide precision products and superior levels of services to all of our customers in order to guarantee total satisfaction and to strengthen the relationships and bonds we share with the whole of society.
We eagerly look forward to your continued support and encouragement in the future.
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