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Message from the President


Welcoming our 60th Anniversarys
Thanks to continued support over the course of the years, Bridgestone Cycle Co., Ltd. was able to celebrate its 60th anniversary on October 3rd, 2009.

The bicycles that we have been manufacturing unceasingly since our foundation in 1949 continue to be popular as a familiar form of transportation with a wide range of people regardless of age and gender. Bicycles play an indispensable role in our everyday lives by becoming playthings for children, commutation tools for students and company workers, and shopping companions for housewives. It is also no exaggeration to say that they have become necessary items for people with high levels of environmental awareness owing to the fact that they neither burn fossil fuels nor emit toxic gases.

Because of this many people enjoy riding bicycles, and whereas certain people take extra special care over their bicycles, there are others whose only consideration is that they are cheap and can be ridden. The latter half of the 90s saw the start of an era in which cheap bicycles were imported from abroad, but there were cases in which inexpensive bicycles cause problems for their owners owing to lower quality. In response to this, the Bicycle Association of Japan started a campaign in 2004 in which the BAA mark is attached to bicycles to verify their safety. An increased awareness and distribution of the BAA mark has led to many people realizing that bicycles are vehicles that can be ridden safely and without anxiety.
This has led to an increase in the number of people who wish to ride bicycles of good quality, and with the support of these people, Bridgestone Cycle Co., Ltd., which has been aiming at superior levels of quality ever since our foundation, has been enjoying annual increases in the number of units sold.

The main feature of the bicycle industry in recent years has been an increase in people viewing bicycles as items that are enjoyable in everyday life and as products that provide them with a certain desired lifestyle, which equals must-have commodities, over the conventional view of bicycles as convenient tools that are indispensable to everyday life, which equals lifestyle necessities, and this transition gives us greater pleasure as one of the manufacturers engaged in the production of bicycles. That bicycles have been transformed from a simple tool to an indispensable part of everyday life for our customers fills everybody involved in the bicycle industry with an indescribable delight.
We believe that it is necessary to cater even further to diversified demands in order to increase the level of these must-have commodities in the future.
In September 2009 we opened Bike Forum Aoyama as a facility combining showrooms and multi-purpose offices, and we intend to fully exploit this to ensure that we can continue coming up with ideas that are not mired within conventional frameworks.
In addition, we at Bridgestone Cycle Co., Ltd. intend to continue actively cultivating and creating the market in terms of both software and hardware in our position as leader of the bicycle industry for the purpose of providing people with new dreams.

 
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